Personnel Manual

A manual for CEOs

Personnel: Your Most Valuable Resource or Greatest Burden describes the basic principles of personnel management to help create a smoother running practice. Written by Kevin Wilson, Sterling’s Chairman and CEO, this booklet contains three decades of experience distilled down into one easy read.

  • How to motivate staff for increased productivity
  • How to find and hire the right people for the practice
  • The qualities of “employable” versus “unemployable” personnel

Written by a CEO for practice CEOs, this booklet can be worth untold thousands in increased productivity.

“Forty minutes into the booklet, I made two major decisions that changed the very core of my practice. I ordered a dozen more for my closest friends. Great job on putting so much important information in such a short read.”
-DC, DDS

“The answers begin with the application of the material in this publication. Once one begins applying these simple, practical, concise principles, magic begins to happen! It has for me.”
-BN, CPA

“This booklet is a must for any practice hiring new staff, motivating existing staff and even keeping a successful practice! It will save a practice a ton of money and heartache and the principles are easy to implement. Take it from a dentist who has made a few mistakes, get this booklet and eliminate your staff problems! Make your staff your greatest asset.”
SS, DDS